Aviko launches the industry’s crunchiest fries, thanks to its unique crispy coating that holds crunch and heat for longer, tackling one of the biggest fry problems head-on.
Aviko, one of Europe’s leading potato specialists, has launched MasterCrunch, its most premium fry to date. Designed specifically for high-volume foodservice operations, the 9.5mm fry uses a unique crispy coating to retain crunch and heat for over 30 minutes after cooking*, far exceeding the performance of standard fries in contract catering, leisure and stadia environments.
Soggy fries are a recurring issue for high-pressure kitchens. Whether it’s batch cooking before a stadium rush, long delivery journeys or extended hot-holding during peak service, the journey from fryer to customer has grown longer and more demanding. The consequences are measurable: lower guest satisfaction scores, delivery refunds, bad reviews and lost repeat business. With the UK quick-service restaurant market valued at £28 billion and forecast to grow nearly 30% by 2030**, operators can increase customer loyalty and satisfaction by getting this crucial dish right.
Commenting on the recent launch, Mohammed Essa, Commercial Director UK & Ireland, Aviko said;
“We know what operators are up against. Labour pressures, margin squeeze, longer delivery windows – and the last thing they want is their customer to be let down by a soggy fry. MasterCrunch was built around those realities. It’s the most technically advanced fry we’ve ever produced, and the performance data speaks for itself. Whether you’re feeding 500 fans at half-time or running a busy contract catering service through a lunchtime rush, this fry holds.”
With ‘crunch’ and ‘texture’ becoming key menu descriptors and 79% of global consumers saying texture significantly influences their satisfaction with food^, MasterCrunch is ready to help operators satisfy this demand. For operators in contract catering and leisure venues, where volume and consistency are non-negotiable, a fry that maintains quality through service is a commercial asset, not just a menu detail.
Joe Payne, Senior Consultant Chef and former head chef at Hide Restaurant, who assessed the product independently, commented: “In high-volume kitchens, consistency is everything. MasterCrunch delivers that – maintaining heat, structure and crunch across batching and cabinet time. It’s a product that supports smooth service during the busiest moments – it’s confidence you can serve.”
MasterCrunch is available now in two variations (9.5mm, and 9.5mm Skin On) in 4x2500g cases.
Aviko is continually looking to innovate and inspire, and with over sixty years supporting foodservice operators and contract caterers with a wide range of frozen potato specialities made by chefs, for chefs, their extensive range includes Hash Browns, SuperCrunch Fries, Mash, Snackables and much more.
