Calbee Inc. has announced a special collaboration between its popular snack brand Jagabee and fashion label LEPSIM to celebrate the 20th anniversary of both brands in 2026.
The partnership brings together two lifestyle staples—snacking and fashion—that have evolved alongside consumers since their shared launch year in 2006. The collaboration aims to deliver a unique and engaging experience for customers, blending everyday fashion with playful elements inspired by the Jagabee brand.
As part of the initiative, a kickoff event will take place on April 25, 2026, at Aeon Lake Town, where LEPSIM will host its first outdoor marché. The event will feature exclusive anniversary merchandise, interactive consumer experiences, and a special appearance by Jagabee’s character.
The collaboration will extend beyond the launch event, with limited-edition items scheduled for release in July 2026. These products are expected to combine LEPSIM’s signature minimalist aesthetic with Jagabee’s distinctive, fun identity, creating a unique cross-industry offering for consumers.
By uniting fashion and food, the initiative highlights the growing trend of cross-sector collaborations aimed at enhancing brand engagement and delivering memorable consumer experiences.
